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Prevention Is The Best Form of Medicine
The Commitment In 2010, our office made a commitment to take a proactive approach in the care of our patients. So, we decided that, instead of waiting for kids’ parents to call us when they were sick...
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Can Costco and Your Medical Practice Have Something in Common?
I always feel guilty when I’m at Costco and I sample a product without any intention of actually buying it. Like those delicious bite size quesadillas or that scrumptious guacamole dip. More than...
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Why Your Practice Should be On Google Places
According to a Pew Internet study, 87% of adults use search engines (mostly Google) to find information. And an increasingly amount of those searches are for local stores and establishments....
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The Secret to Getting Referrals
Have you seen those signs in doctor’s offices that read, “The best compliment you can give us is a referral?” Some say this is a great way to get referrals. Simply asking for one. I’ve also heard...
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I Don’t Know How Else To Put This, But My Ebook Is Kind of a Big Deal
If you are a regular reader of this blog, you probably know about my e-book, 101 Ways to Transform Your Practice. If you haven’t picked it up (it is free by the way) I wanted to give you a little nudge...
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NCE AAP: Do You Know How To Market Your Medical Practice?
Most of the time, we think of marketing as a direct mail piece or an ad in the paper or a Yellow Pages ad. These things, however, are merely marketing tactics. They are not the essence of marketing....
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#17 What Every Medical Practice Needs to Know about Web Design [Pediatric...
For today’s Pediatric Awesome-Cast Chip and I sit down with Alan Houser of Squareflair. Alan is a web designer. He and I worked together on Salud Pediatrics’ website. I really enjoyed working with...
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Do Pediatricians Have A Marketing Problem? [Pediatric Practice Management...
Today, Chip and install about pediatricians’ marketing problem. We dive in and discuss how pediatricians have not done a good job of distinguishing themselves from the competition. And when we say...
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Extra, Extra – Now Offering Coaching Services
People always ask me if I do practice management consulting.There was a time when I did. But for the past two or so years, I’ve responded by saying no. I enjoy consulting and love to do it, but I had...
View ArticleLearn How To Create A Budget For Your Medical Practice
In medicine, the mention of the word profit is often viewed or interpreted as a dirty word. It is as if the word does not belong in the lexicon when health care is addressed. I argue (in the context...
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